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LEGO® SERIOUS PLAY® METHODOLOGY

build what is difficult to put into words.

Some organisational questions are difficult to explore through conversation alone. The LEGO® SERIOUS PLAY® methodology gives people a structured way to build, share and examine their perspectives.

Participants building an interconnected LEGO landscape together during a facilitated workshop.
A group seated around a table of connected models, listening as one participant explains their thinking

WHERE IT IS USEFUL

a different way to work with complex questions.

Organisations commission a workshop when a question matters, involves several perspectives, and has proved hard to resolve through meetings and discussion.

  • strategy and direction

    Make different interpretations of purpose and priorities visible before agreeing a shared view.

  • culture and values

    Translate abstract intentions into observable, everyday behaviours.

  • teams and alignment

    Understand different perspectives and build stronger shared ownership.

  • change and complexity

    Externalise a difficult challenge and explore possibilities discussion alone may not reveal.

IN THE ROOM

what a workshop actually feels like.

A hand holding a detailed LEGO model built during a workshop
Everyone builds. Everyone explains their own model.
A participant selecting bricks from a shared pile
Hands move before words arrive.
A close view of a completed model, with figures standing for different perspectives
A model becomes a shared object for thought.
Participants photographing and discussing a model built by the whole group
Individual models connect into one system.
Rows of simple four-brick models built during the opening exercise
One question. Many possible answers.

THE PROCESS

from an individual perspective to shared understanding.

A structured facilitation methodology designed around a clear organisational purpose—not an unstructured play session.

An individual three-dimensional model built in response to a facilitated question

The methodology moves through six stages: question, build, share, explore, connect and act.

  1. Question

    A carefully designed build challenge, connected to the purpose of the workshop.

  2. Build

    Each participant constructs a model using bricks, metaphor and spatial relationships.

  3. Share

    Participants explain their own models—the builder decides what the model means.

  4. Explore

    Questions focus on the models and the ideas they hold, opening different perspectives.

  5. Connect

    Models are linked to explore relationships, dependencies and patterns.

  6. Act

    The group identifies shared understanding, principles, choices or next steps.

the bricks are a medium—not the purpose of the work.

  • 01

    thinking becomes visible

    A model holds an idea outside the head, where it can be examined.

  • 02

    everyone builds, everyone speaks

    Airtime is structural, not competitive.

  • 03

    the object holds the tension

    Difficult ideas can be questioned without the person feeling questioned.

INCLUSIVE PARTICIPATION

more than one way to think and contribute.

Building before speaking gives people time to think, rather than rewarding whoever answers fastest.

Accessibility is designed, not assumed: participants, sensory environment, space, communication needs and pacing are considered before a workshop begins—though individual experiences vary and no method is universally accessible.

Participants standing around a shared model, each contributing to the conversation

LEARNING AND EVIDENCE

still researching why it works.

Susan’s developing work draws on research relating to embodied cognition, externalised thinking, attention, metaphor and collective sense-making—currently taking shape as an article, How the Bricks Work: What Neuroscience Is Revealing About LEGO® SERIOUS PLAY®.

This is a practitioner-focused synthesis of related research, not an experimentally validated neurocognitive model of LEGO® SERIOUS PLAY® itself. Individual experiences will vary.

what could your group understand by building it?

  • focused session
  • half-day workshop
  • full-day workshop
  • connected programme

Every engagement begins with a discovery conversation to clarify the organisational question, participants, accessibility needs and desired outcomes.

LEGO, SERIOUS PLAY, the Minifigure and the Brick and Knob configurations are trademarks of the LEGO Group, which does not sponsor, authorise or endorse this website.